On 21 October 2025, the first GO Fit Italia sports center opened to the public, located inside the former Mercato dei Fiori in Turin. The architectural project, designed by Benedetto Camerana Studio, transforms a major historic structure into a contemporary hub dedicated to health, sports, and family well-being, contributing significantly to the urban regeneration of the city. This is the first sports center built in Italy by the Madrid-based group—an intervention of strategic importance for the transformation of Turin’s northern district. Pools, gyms, studios for classes, relaxation areas, and new public outdoor spaces redefine the relationship between the building and the neighborhood, creating an innovative and inclusive offer for the community.

The Ex Mercato dei Fiori in Via Perugia will become the first Go-Fit sports center in Italy. Benedetto Camerana is overseeing the sustainable transformation and enhancement project of the building and the surrounding areas of the Aurora neighborhood, particularly the parking lot on Corso Brescia, which is being transformed into a public square with a garden. For the Ex Mercato dei Fiori complex, the project defines a recovery of the structures and facades that characterize this historic public building. In recent months, a selective demolition phase of the building parts to be reconstructed has taken place.