GO-FIT EX MERCATO FIORI TORINO
On 21 October 2025, the first GO Fit Italia sports center opened to the public, located inside the former Mercato dei Fiori in Turin.
The architectural project, designed by Benedetto Camerana Studio, transforms a major historic structure into a contemporary hub dedicated to health, sports, and family well-being, contributing significantly to the urban regeneration of the city.
This is the first sports center built in Italy by the Madrid-based group—an intervention of strategic importance for the transformation of Turin’s northern district.
Pools, gyms, studios for classes, relaxation areas, and new public outdoor spaces redefine the relationship between the building and the neighborhood, creating an innovative and inclusive offer for the community.
Opening by the end of the year, the new public garden overlooking the sports center will establish a visual and functional continuity between outdoor areas and the interior activity rooms.
An urban device that connects diverse activities, encourages social interaction, and interprets sport as a universal language capable of uniting cultures, generations, and different ways of living the city.
We invite you to watch the GO-FIT Mercato dei Fiori presentation video, produced by GO Fit, where the story of this iconic and historically valuable building intertwines with contemporary architecture and its new functions for urban development.