Masterplan and research center Ferrari
A building able to integrate design environments and laboratories within it and to communicate, with a representative external image, the values of the company and the functions hosted. The project is part of the research and transformation path undertaken by Ferrari S.p.A. which, aspiring to a revision of its corporate image through architecture, launches a general study of the industrial complex, aimed at three objectives: the production of a master plan that guides the planned expansions; the study of visits and external accommodations; the reorganization of interior spaces through the study of colors and furnishings.
Stimulating an interest that found fertile ground – Ferrari had in fact already called Renzo Piano to build the Wind Tunnel – Camerana presents in Montezemolo his research on European car manufacturers, illustrating a series of prestigious cases of self-representation of the brand identity through the architecture such as the headquarters of Renault, Volkswagen, BMW, Mercedes, Porsche. Following a path that had already been developed by other architects, it proposes a unifying masterplan, intended as a design that corresponds, through architecture, to the growth of the historic complex of Maranello.
As an integration of the corporate image study, Ferrari requires Benedetto Camerana and General Contractor Fiatengineering s.p.a. to develop a project proposal for the new technical direction by organizing a call-up with the participation of Massimiliano Fuksas with General Contractor Cogei,
The Camerana proposal comes from the idea of shed as a symbol of the industrial building par excellence. Very emphasized from the plastic and compositional point of view in the building that is near the project area, the shed is also taken as the main element of the new volume and its relationship with the existing one. Overcoming the usual horizontality of its application in horizontal covers, it is rotated so as to follow the geometry of the volume by means of a cylinder, which intends to recall, in a transfigured form, the cylinder of the engine.
Used in this way, the shed allows light penetration even in the innermost and deepest parts of the building, envisaged as a single multi-storey body in which the connection between the different work areas must be simple: on the ground floor the large prototypes upstairs research and computer work, high up meeting rooms.