Ferrari Atelier 1-2 and Hospitality Lounge

Benedetto Camerana have designed new amazingly lavish and elegant commercial spaces in Ferrari Maranello historical factory, right where Enzo Ferrari himself started producing sport cars from 1947. Camerana projects for Factory Tour Hospitality and for Atelier 1 and 2 have been selected after a shortlisted consultation.
Atelier 1 and 2 are two twin lounges next to each other where Ferrari clients are showed the model they want to buy, displayed in a large room surrounded by all kind of color samples, fittings and accessories to be selected to fit their own personalized purchase.
Benedetto Camerana answered Ferrari’s aspiring requests for Atelier spaces with a strongly corporate customized interior design, at the same time highly sensual and technically innovative. On one side, the excitingly winding designed large red leather display walls, conceived as an off scale Ferrari interior.
On the other side, the amazingly effective lighting system, based on a large double layered ceiling, from which a very strong led strip originated diffused light (alternatively warm and/or cold) spreads spotlessly over car bodywork.
All design details have been perfectly transformed in reality by Italian contractors selected and proposed by Camerana himself.

Benedetto Camerana have designed new amazingly lavish and elegant commercial spaces in Ferrari Maranello historical factory, right where Enzo Ferrari himself started producing sport cars from 1947. Camerana projects for Factory Tour Hospitality and for Atelier 1 and 2 have been selected after a shortlisted consultation.
Factory Tour Hospitality is the Lounge where worldwide VIP visitors are welcomed before starting the factory promenade. Here they are introduced to the production plant history and they preview the contemporary buildings they will later visite, designed by renowned architects such as Renzo Piano, Massimiliano Fuksas, Jean Nouvel.
Benedetto Camerana answered Ferrari’s aspiring requests for Hospitality spaces with a strongly corporate customized interior design, at the same time emotionally immersive and technically innovative.
All design details have been perfectly transformed in reality by Italian contractors selected and proposed by Camerana himself.

credit

Project: Benedetto Camerana with AlessioStudio and Politecnica
Contributors: Eugenia Comparetto, Marco Brizio, Fabio Vignolo, Silvio Marsanic, André Temporelli, Paolo Dall’Ara, Rochi Luigi Venezia, Sofia Sclopis
Photo: Sebastiano Pellion di Persano

Atelier 1 – 2

Preparation: Bodino Engineering
Construction: Black
Works: Mancuso, Bulgarelli
Lights: iGuzzini
Dimensional area: 300 square meters
Building cost: € 630,977.48

Hospitality

Installation: Tecnoproject
Construction: Neri, Modena
System: Eleco, Termoin
Lights: Guzzini
Ceiling: Fantoni, Tecnoproject
Dimensional area: 140 square meters
Building cost: € 309,032.96