NEW GAME, SAME SET – NITTO ATP FINALS 2024
In 2024, Benedetto Camerana Studio continues to envision the containers, and thus the contents, of Nitto ATP Finals, the major international tennis event in Turin. Once again, we will be responsible for setting up the venue for the event, the Inalpi Arena (ex Pala Alpitour), and creating the commercial partner village, open to the public.The concept that drove the past editions, especially that of 2023, is simple yet groundbreaking: opening up an exclusive and private event to the entire city. Alongside the ticketed sports offering, Benedetto Camerana designed the Fan Village, a large pavilion parallel and complementary to the main event area, to offer the entire city a free entertainment experience. Last year, we inaugurated the winter garden: a play garden covered by a transparent structure with tennis and pickleball courts open to everyone, big screens to watch the matches, and populated by trees.
The direction for 2024 is set: we are working on larger volumes, a new design, new interiors, but above all, new functions. The goal is to challenge ourselves to improve the facilities within the venue and create an even more engaging, inclusive event that enriches the tournament, increasing the emotional participation of the entire city..