ADA, Requalification Area DeAgostini
The project concerns a disused industrial area in the northern suburbs of Novara located near a strategic junction of the roads, both by road and by rail, towards Milan, on the edge of a nascent manufacturing and service district connected to the Lombard capital .
The proposal focuses on an approach to the urban organism focused on two main themes: urban regeneration and regeneration.
With the first one means a strategy aimed at recovering the economic value of areas in a state of deterioration or abandonment by revitalizing them with the reintroduction and consolidation of virtuous urban functions that raise the quality of local housing and make the areas concerned attractive for the real estate market. .
Urban recovery, on the other hand, refers to a modality of intervention on the existing fabric aimed at reusing the obsolete or abandoned building and infrastructural heritage with the introduction of new dynamics and functions, seen as a preferable strategy to the new construction and the disposal of existing.
The two issues are closely intertwined and are both developed by our proposal that is configured as an urban restructuring: the area of intervention is in fact part of the consolidated fabric and has an already high level of construction; however, the artefacts present today in the lot are largely obsolete and lack the architectural quality necessary to arouse interest on the part of the real estate market or are in a state of neglect due to the depletion of closed production dynamics that fueled its use.
The first step of the transformation consists in demolishing some sheds of poor architectural quality by decongesting the area and reversing the relationship between the covered surface and the free surface.
Analyzing the coverage ratio, it will be reduced by 20%.
The areas freed from demolitions are recovered for public use and connected to the paths and spaces of aggregation of the existing city by re-enforcing and reinforcing the urban plot and integrating between high-flow paths and slow mobility of residential neighborhoods.
The demolished volumes are partly recovered and redistributed within the area, heightening the existing structures; in this way, the urban load is not increased, but an existing context is revitalized by making the most of the resources (infrastructure, buildings) already existing to renovate the city.
The structure must be characterized by high visibility, also identifying itself as an urban landmark (landmark of the urban area), using as its strength the fact of being easily accessible and connected to the main commercial traffic routes.
Fundamental to the project is the introduction of the concept of co-production that leads to update the concept of productive pole, preserving the solid infrastructural network inherited from the big industry, but shifting the emphasis on the innovative and qualifying economic attractors, characterized by a undeniable urban quality, which transform what once was a space alien to the cultural life of the city in a multifunctional space full of interactions.
Moreover, if on the one hand this ensures continuous use of the whole city beyond the hourly or seasonal windows in which the individual functions operate, on the other hand this approach is oriented towards resilience, as it allows a redistribution of use according to economic and social changes.
credit
Project: Benedetto Camerana; with BASE engineering, Studio Lageard
Collaborators: Eugenio Bosco, Giulia Palmerini, Alberto Maria Spingor
Client: DeAgostini
Building: in the design phase
Location: Novara, IT
Gross floor area: 159.900 mc
Building cost: 56.000.000 €