During Art Basel 2025, inside the UBS VIP Lounge and the restaurant of Hall 1, Roarington Meta unveiled the world premiere of its new Art Center, designed by Benedetto Camerana Studio. Promoted by the Ringier Collection, the space is both immersive and hybrid—physical and digital—conceived to host Matt Mullican’s phygital works and interactive performances. The project marks a new chapter in contemporary art, where sensory experiences and advanced technologies redefine the relationship between artist, artwork, and audience.