THE CULTURE OF ENTERPRISE: HERITAGE OF INNOVATION

THE CULTURE OF ENTERPRISE: HERITAGE OF INNOVATION

STATI GENERALI DELLA CULTURA

On September 13 and 14, the event organized by Il Sole 24 Ore, “Stati generali della Cultura 2023,” took place. Benedetto Camerana was invited as a guest to the panel titled “The culture of enterprise: a heritage of innovation” to share his experience as an architect and president of the National Automobile Museum.
The meeting was highly successful, and the many distinguished participants discussed the transformation of the cultural world and cultural productions in Italy. Media, publishing, cinema and TV, the world of communication and design, new models of consumption, private investments within the framework of public programming were the focal points of the 2023 edition of the summit dedicated to the world of culture.
A dual event in Milan and Turin aimed to discuss the Italian brand and its associated imagery. Experts in the field, private stakeholders, and institutional representatives engaged in discussions about the challenges and prospects of a strategic sector for the country.