THE NEW LARUSMIANI OPENS IN MILAN
A NEW CHALLENGE FOR BENEDETTO CAMERANA FOR A PROJECT OF ARCHITECTURE AND INTERIOR DESIGN
In 101 years since the birth of Larusmiani a real “R/EVOLUTION 101” has been underway since the birth of the historic boutique in Via MonteNapoleone 7, which will reopen with a new concept in the same building in Via Verri 10, between the Gucci and Chanel boutiques.
“We are very happy to announce the repositioning of the historical boutique LARUSMIANI in the same building that since 1954 is our home, in a more rational space of 300 square meters on two levels, in addition of a courtyard that will allow us to experience an even more unique brand, which is celebrating 101 years this year.”, says Guglielmo Miani CEO and President of Larusmiani.
The new boutique will present a renewed design created in collaboration with Studio Benedetto Cameranaand Sirio Barillaro. Together they have created an aesthetic consistent with the style, values and contemporaneity of the brand winking to the culture of the automotive world.
“The project developed with Larusmiani is first for me in fashion retail. When you are confronted with a different world, new ideas are born, imported from the other areas in which you have worked, in my experience of exhibit and automotive design. The project idea is a conceptual research on space, with a reworking of materials, technologies and details, industrial and craft, even custom made!” describes Benedetto Camerana the genesis of the project.
The opening is scheduled for spring 2023.