BEHAVIORAL CITY – BIENNALE DI VENEZIA 2025
On 18 November 2025, within the setting of the Venice Architecture Biennale, the workshop Behavioral City will take place—an initiative promoted by the Herbert Simon Society.
The project originates from the volume Behavioral City by Riccardo Viale, 2024 (which we previously discussed here) and aims to integrate Behavioral Urbanism, Behavioral Architecture, and Behavioral Public Policy into a single conceptual framework applied to the contemporary city.
Speakers:
- Riccardo Viale (Herbert Simon Society, BIB-CISEPS, University of Milano-Bicocca)
- Benedetto Camerana (Benedetto Camerana Studio)
- Laura Macchi (University of Milano-Bicocca)
- Davide Ruzzon (NAAD, IUAV University of Venice)
- Federica Sanchez (Lombardini 22)
The workshop will explore how neuroscience, behavioral public policy, and urban design can converge to generate new methodologies for planning that are more conscious and deeply innovative.
This represents a true disciplinary frontier, bringing architecture into dialogue with the most advanced contributions of cognitive psychology and neuroscience, and opening new perspectives on the contemporary urban experience.